BTS ARMY is very protective of the Bangtan Boys RM, Jin, Suga, J-Hope, Jimin, Taehyung and Jungkook. Everything that is said or done or even not done when it comes to the BTS members, the ARMY goes all guns and blazes over the same. They don't even leave the management company when it comes to, calling out over some mismanagement or lack of action, etc. However, this time around, the BTS ARMY is angry at HYBE for trying to trademark the phrase 'Borahae' coined by Kim Taehyung aka BTS V.
Hollywood News: HYBE wanted to trademark 'Borahae'
As per K-media reports, HYBE, formerly known as Big Hit Entertainment, wanted to trademark the phrase 'Borahae' which is coined by none other than one of the most popular members of BTS, Kim Taehyung. As per Soompi, a cosmetic brand company called LALALEES wanted to trademark the term 'Borahae' which got a lot of attention. And following the same, HYBE took an action and filed a plea to register a trademark for Borahae.
HYBE's plea to trademark Borahae gets rejected; ARMY reacts
Now, as per the latest report in Soompi, the plea filed by HYBE aka Big Hit Entertainment to trademark Borahae has been rejected by KIPO (Korean Intellectual Property Office). Yes, you read that right. The reason for the same was mentioned in a statement that stated it was coined by Kim Taehyung on November 13, 2016. And they did not accept it as it was against the principles of good faith. It was said that HYBE (the applicant) is not V and that Kim Taehyung is in an employee-employer relationship with the company. Hence, they cannot apply for the right. And after learning about this update, ARMY is in uproar as they want Taehyung to have the copyright and trademark registered in his name. Check out the reactions here:
The last line ..after thy tried to steal BORAHAE frm TAEHYUNG the audicity man ?.. BORAHAE belongs to Taehyung and no one else thts it..
? (@taebospace) October 11, 2022
Learn to read everything is not scamn V is not an entity he is an individual. BORAHAE was not invented by Bighit it was invented by Kim Taehyung aka #V pic.twitter.com/9X5tAunf7Q
4ever? (@TataChingu) October 11, 2022
Borahae belongs to taehyung only he deserves the copyright and should trademark under hybe not other company y'll bring this topic every two days? https://t.co/32mnCP4cNU
V (@AIRTAEES) October 11, 2022
Thank you! KIM TAEHYUNG has a big heart full of love.. a selfless man I love him so much.. Borahae Taehyungie ?
? my b y (@some1likeV) October 11, 2022
The company wasn't doing it on Taehyung's behalf, that's why they were denied their claim.
B IS FOR BORAHAE | KIM TAEHYUNG | BTS is (@ArmysLoveV) October 11, 2022
borahae belongs to taehyung not hybe
Sara ? (@tastytae95) October 11, 2022
Taehyung should claim Borahae.
Borahae belongs to him anyway. https://t.co/S8Pe3U66Ch ? (@Vholic_) October 11, 2022
Taehyung should be the one to apply trademark not hybe, cause if borahae was claimed by hybe other groups in hybe could use with just hybe permission. And if someday BTS leave the company they have no right over it anymore, only hybe. Plus the profit they get from sponsors using-
lex ON REST (@kthvvg) October 11, 2022
Stop babling, Borahae belongs to Taehyung Kim, by the way Hybe and their satellites are sinking ?like that one pic.twitter.com/xLcUQzXGmD
Bwi (@CPechany) October 11, 2022
talking as if you aren't the ones who claimed to be taehyung's legal representatives that stopped hybe from copyrighting "borahae", so don't fret and blame it on hybe if other company uses it for marketing https://t.co/aWZzb7jyWt
justahuman JIMTOBER? (@namchoonysus) October 11, 2022
There is no endless court battle. This is NOT a case. This is just an application. There is a huge difference between the two. Respecting Taehyung as the creator of Borahae does not make us horrible. It is the army who do not respect Tae
giovanni maguire (@gingmaguire) October 11, 2022
Its not about knowing BTS . Its about respecting the creator of Borahae. KIPO respected Taehyung unfortunately "Army " do not. They prefer the Company owns it. so sad
giovanni maguire (@gingmaguire) October 11, 2022
Trademark your Borahae quick before Bighit steal it again for the 3rd time Taehyung~ah @BTS_twt https://t.co/boCZ32dzh1
WePurpleYouV ? (@WE_PURPLE_YOU_V) October 11, 2022
What does Borahae mean?
Borahae means I Purple You. It also translates to I'll love you till the end of days as said by BTS V. The phrase was made by amalgamating Bora and Saranghae. Bora stands for Purple which is the last colour of the rainbow and Saranghae stands for I Love You, thus it became Bora-hae, I Purple You.
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