A well-known voice in Polynesian reggae and Hawaiian music, George Brooks Veikoso, professionally known as Fiji passed away at the age of 55 on July 23. The details regarding his demise has not yet been released. The recording artist was surrounded by family members when he passed away in his native Fiji. As a vocalist, songwriter, producer, and mentor in the Hawaiian and Polynesian reggae music scenes, Fiji was a highly esteemed figure. the news of his death was announced by Polynesian Music on social media. On July 24, 2025, the music company announced on Instagram that a 'lovely soul was called home'. They wrote, "A life so full, so meaningful. Fiji was more than an artist. He was a movement, a voice for the people, a light in the dark. There was, and always will be, only one Fiji. His music wasn't just something we listened to..."
Who was George Brooks Veikoso aka Fiji?
He was a proud Fijian who was born on May 10, 1970, in Buretu, Tailevu, Fiji. He became the face of Fijian talent after beginning his career by performing for $5 USD. After moving to Hawaii in 1987, he released Evolution, his debut album, in 1994. Hit songs including "Lia," "Symphony of Love," "Nasty," and "Good Thing" helped him gain further fame.
His album Born & Raised marked a major...
A significant turning point in his career was the 1996 release of his album Born & Raised. His reputation in the music industry was greatly enhanced by the album's commercial success. Fiji has performed all around the Pacific and the West Coast of the United States over the years. He frequently served as the main act at Hawaii's yearly Birthday Bash events, sharing the stage with acts like Kapena. His live performances were renowned for including traditional Fijian drums and indigenous dancers.
Fiji credits his family for...
In 1998, George received the Na Hoku Hanohano Award for Favorite Entertainer of the Year and Male Vocalist of the Year. The musician praised his uncle, Isireli Racule, and three other family members for supporting him in achieving his objectives. For those who don't know, he collaborated on Drums of the Islands with Elvis Presley. He also expressed gratitude to Paul Stevens and his other uncle, jazz musician Sakiusa Bulicokocoko.
Fiji's accolades
He had received numerous honors throughout the years, including the People's Choice Award. For his album Island Warriors, he was also nominated for a Grammy for Best Reggae Album. Alongside Glen Medeiros, Fiji co-wrote and performed the theme song for Baywatch Season 11. He earned the Pacific Music Awards' Best Pacific International Artist Award in 2014, and he also received the Manukau Institute of Technology Lifetime Achievement Award in 2021.
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